About us
Learning science & AI technology
is in our DNA
Understanding how people learn is the foundation. But turning that understanding into technology that scales — that’s where BCL is different. We combine deep expertise in cognitive and behavioral science with AI engineering to build products that make learning measurably effective. Our decade of consulting experience means we understand the organizational complexity that most edtech companies miss.
We are experts in cognitive and behavioral science, with 100+ published articles on learning theory and a decade of applying research to real corporate training challenges.
Learning Science
AI Technology
We build production AI products — Praxis and AcademyBuilder — used by organizations like Google, UNICEF, and the Gates Foundation to deliver learning at scale.
Guiding principles
Our questions are as powerful as our answers.
We don’t work in a vacuum.
There’s no one right model or method.
If it doesn’t change behavior, it doesn’t matter.
The most important part of designing a successful learning experience? Truly understanding the problem at hand. We invest extra discovery time at the start of a project so we can deliver extraordinary results in the end.
Every organization has its own culture, context, and operational challenges. We’re experts at helping clients navigate multiple stakeholders, complex topics, and budget constraints.
Our north star is always your organization’s unique culture and context. So when we suggest a learning technique, you can trust that it’s right for your project, not just what’s trendy right now.
We recognize that what counts most is what happens after people engage with our work. So no matter where we are in the process, we always have our eyes on the end goal: real, sustained results.
How we build
Unpack
the real problem we’re trying to solve.
Even projects that look simple on the surface often turn out to be trickier than you’d think. We invest extra time at the beginning of the project to ensure that we truly understand the task at hand, the goals you’re trying to meet, and all the organizational dynamics that can impact your success.
Uncover
the insights that drive true behavior change.
An effective learning solution is driven by the unique demands of each organization and the learners: What are the actual behaviors that will lead to success? Diving deep into the program goals allows us to uncover insights that drive learning strategy and design, which ultimately influence your project’s success.
Unleash
our creativity to create something new.
Our work is always based in rigorous science, but there’s an art to learning design, too. We believe that creativity is a powerful tool to connect with learners in new and innovative ways. After all, training is more likely to encourage real change when learners are engaged and motivated. We’re proud to create unexpected solutions you won’t get from anyone else.
Understand
the impact of our work.
We’re obsessed with results, which means our job doesn’t end when the learning begins. Whether through pre- and post-surveys, implementation measurement, or qualitative learner feedback, we’re committed to making sure that our work drives behavior change and impacts the desired business goal.
Our leadership
BCL is led by professionals who bridge learning science and technology. Our leadership team combines decades of instructional design expertise with the technical vision to build AI-powered products that transform how organizations approach learning.
